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Carrying the Spirit: Asho Sora’s Core Values

Carrying the Spirit: Asho Sora’s Core Values

Asho Sora’s core values guide everything we create, from authenticity to craftsmanship to Japanese heritage. Discover how we bring these principles to life and why they matter to us.

Carrying the Spirit: Asho Sora’s Core Values

Asho Sora’s core values guide everything we create, from authenticity to craftsmanship to Japanese heritage. Discover how we bring these principles to life and why they matter to us.

Two people working together on ASHO SORA branding, one handwriting the logo on paper, the other editing it on a laptop, with traditional Japanese design tools around them.

Asho Sora Origins: A Small First Step

Building a brand rooted in handwriting and heart   Why We Started Asho Sora In the United States, Japanese-style products appear everywhere. Many of them include Japanese characters, traditional motifs,...

Asho Sora Origins: A Small First Step

Building a brand rooted in handwriting and heart   Why We Started Asho Sora In the United States, Japanese-style products appear everywhere. Many of them include Japanese characters, traditional motifs,...

"A minimal cream-colored graphic with the Japanese word 'ありがとう,' meaning 'thank you,' and the English phrase 'Two Ways to Say It' centered on a soft textured background."

Font vs. Handwriting

A single word. Two forms. This post explores the difference between structure and soul, as seen in the way we write “arigato.”

Font vs. Handwriting

A single word. Two forms. This post explores the difference between structure and soul, as seen in the way we write “arigato.”

What’s KAWAII? It’s More Than a Look

What’s KAWAII? It’s More Than a Look

What does kawaii really mean? At Asho Sora, it's more than just “cute.” It’s a quiet emotion, a gentle connection, and a design philosophy that speaks from the heart. Discover...

What’s KAWAII? It’s More Than a Look

What does kawaii really mean? At Asho Sora, it's more than just “cute.” It’s a quiet emotion, a gentle connection, and a design philosophy that speaks from the heart. Discover...

Still in Time! A Last-Minute Gift with Heart

Still in Time! A Last-Minute Gift with Heart

A heartfelt last minute Mother’s Day gift guide featuring handwritten Japanese arigato designs that express deep gratitude.

Still in Time! A Last-Minute Gift with Heart

A heartfelt last minute Mother’s Day gift guide featuring handwritten Japanese arigato designs that express deep gratitude.

Why “Arigato” Means More

Why “Arigato” Means More

“Arigato” is more than just the Japanese word for thank you — it’s a heartfelt expression that carries quiet strength. Discover why this one word might be the most meaningful...

Why “Arigato” Means More

“Arigato” is more than just the Japanese word for thank you — it’s a heartfelt expression that carries quiet strength. Discover why this one word might be the most meaningful...