Carrying the Spirit: Asho Sora’s Core Values
At the end of our last article, I mentioned that we would begin exploring the handwritten series next.
But as I sat down to write, I found myself reflecting on the values that shape everything we do at Asho Sora.
After considering many ideas, it felt right to share the core principles that guide our brand. This felt like the natural step before diving into the handwritten journey—an important foundation for everything we create.
After we took our first small step, we at Asho Sora continue to move forward guided by the core values that shape everything we create.
At the heart of our brand lives a deep respect for Japanese culture and a commitment to sharing that spirit through authentic craftsmanship.
Asho Sora is more than just products. It shares a story. Each piece we create reflects three values that define who we are, why we do what we do, and why we stand by them.
Why do we value authenticity?
Authenticity forms the core of everything. It represents the heart of Japan, the part that gives Japan its true character. Without authenticity, we cannot share the spirit of Japan with the world.
Why do we focus on craftsmanship?
We believe craftsmanship is what makes a product feel alive. Anyone can sell a product straight from a factory, but that feels cold and impersonal. In today’s world of automation and technology, it is easy to lose the human touch. That is why we always try to add small details by hand, to keep a sense of warmth and humanity in every piece.
Why do we respect Japanese heritage?
We feel a strong connection to Japan’s traditions and the idea of passing things down to the next generation. Heritage is not just about objects but also about the stories, wisdom, and values behind them. By adding our own care and creativity to what came before us, we honor the people who built the foundation for our culture. We see ourselves as part of a long tradition of respect and creativity.
How do we bring these values to life?
These values do not just exist as ideas. We bring them to life through the products we create, each one carrying a part of these values within it. Our products are not just things; they are expressions of our commitment to authenticity, craftsmanship, and respect for heritage. They embody the spirit of Asho Sora and bring it into everyday life.
To live these values fully, we believe it takes someone who knows Japan from the inside. As a Japanese person who understands this deeply, I take on that role proudly as the writer behind Asho Sora. Through these words and products, I hope to share the heart of Japan with you.
As we begin The Handwritten Journey series next week, we will continue to share this spirit of handwritten art with all of you. Stay tuned!